WHY WE DO WHAT WE DO.
Hello, I’m Lindsay Orridge, founder of The Motorsport Collective.
I’ve spent the past 14 years working with, for and alongside the biggest and the best in this industry. The Hamilton's, the Rossi's, the Loeb's, the Peterhansel's of this world. The trailblazers, the champions, the been-there, seen-it, done-its – I’ve been lucky enough to work with most of them.
I’ve flown hundreds of thousands of miles around the world to manage events, work with sponsors, interact with fans, run PR and marketing campaigns, launch teams and pretty much anything else you can do in this industry off-track. Believe me: I’ve got the bags under my eyes, the laughter lines and the passport stamps to prove it!
The one constant throughout has been the people I've worked with. There are times when the only thing that keeps you going are those you work with and I’ve seen first-hand just how brilliant a lot of you are.
Since I came into the industry in 2002, the changes I’ve seen are innumerable. As an industry, we’ve come on leaps and bounds on track, pushing boundaries further than we ever believed were possible.
Now, I’m no engineer, but one thing I do know is that whilst we’re blazing a trail when it comes to the engineering side of things, we have to work just as hard to keep up with new developments off-track, too.
The lifestyle, social and cultural landscape that we exist in has changed wildly since motorsport began. Social media covers events live from the track’s edge - it’s not just the big TV deals, publishers and sponsors pushing the messages we receive: the fans are the real broadcasters now. Roles have changed and we need to react to it.
While investment in race technology will always take precedent (after all, without it, there is no racing!) there are still plenty of things that we can do as an industry to keep up the pace off-track, too.
This industry is full of pioneers - a lot of whom are members of The Motorsport Collective - and we want to work with them to share their creativity and ideas to push the boundaries of our beloved sport.
Ultimately, we're all trying to do the same thing: to keep our industry relevant, current and exciting enough for fans, sponsors and stakeholders to keep us in these crazy jobs.
I don’t know all of the answers. But I know a lot of people who are experts in their field and I want to share them with the rest of the global motorsport community.
That’s why I’m bringing us all together with The Motorsport Collective - from engineers to marketeers, sponsors to competitors, the media to recruiters - and anyone else along the way - those of us who have made motorsport their work, their life and their family.
Because that’s exactly what we are: a big, dysfunctional, circus family. We fight and try to better each other, yes, but we’re also all in this boat at the same time and we must work together to share our ideas, inspiration, wins and losses to learn how to keep our industry thriving.
We're using the latest, simple but effective technology together with our brilliant networking events to change the face of how the motorsport industry does business. Wherever you are in the world, you can be part of it.
If you’re a like-minded, enthusiastic motorsport professional from any walk of life, anywhere in the world, who wants to hear from inspirational leaders and learn from our other members, then I’d love for you to join us.